NFL Network ID
Colorful new ID for NFL Network to air at the Superbowl
Year:
2021
Category:
CGI
Design
Animation
FX
Tools:
Cinema 4D
Redshift
Octane
XParticles
Adobe CC
Brief
While interning at Imaginary Forces, I had to privilege to help with a new animated ID for NFL Network. The brief called for a reimagining of the NFL Network's Hallmark and Originals ID to position the NFL Network as a modern and premium entertainment brand.
Pitch
I was brought on to the project during the pitch stage and created two separate decks for the ptich. With both ideas, I took a more abstract approach - playing with materiality and light to evoke a more modern and premium NFL.
Process
The chosen direction from our pitch was known internally as 'Colorburst' and utilized XParticles to create a vortex of colors that represented some of the most iconic teams of the NFL. I assisted with the lookdev and development of the particle system as well as the lookdev of the final logo reveal. Despite the very tight timeline and the weekends and late nights required to meet that timeline, this project was an absolute blast and it was such a pleasure working with my super talented team at IF. Not to mention plus it aired at the SUPERBOWL! Although I'm not much of a football fan - to have something I contributed air to millions of people was a surreal experience. Also, it was the first work I've ever contributed to that aired on TV so this one is definitely for the books.
Credits
Creative director: Tosh Kodama
Producer: Ryan Burcham
Art Director: Brandon Savoy
Animators: Brandon Savoy, Alejandro Robledo, Jan Sládeko
Designer: Brandon Savoy, Henry Chang, Isabell Hacker
Flame Artist: Eric Mason
Design Intern: Eddie Livingstone
Production Coordinator: Jake Fritz
Head of Production: Melody Alexander
Copyright
© 2026 EWL Motion
All Rights Reserved
Home Base
New York, NY
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