Pixel Fold OOH
Billboard takeover for the debut of the Pixel Fold
Year:
2023
Category:
CGI
Design
Animation
Tools:
C4D
Redshift
Adobe CC
Brief
In collaboration with Google, Mill NY developed a distinctive design direction for the Pixel Fold. We created custom content for 25 digital screens, strategically placed in high-traffic locations like transportation hubs and Times Square. My role involved 3D animation and look development, as well as animating 2D UI graphics and integrating them into our 3D renders.
Credits
VFX: The Mill
Creative Director: Michael Schaeffer
Executive Producer: Katie Tricot
Senior Producer: Justin Matzen
Associate Producer: Emma Eckhoff
Associate Production Manager: Sourabh Dharampurikar
Production Coordinator: Ronny Stillwell, Rahul Sasidharan
Art Director: Austin Marola
Sr. Designer: Devin Hayes, Amy Staropoli, Laura Nash
Designer: Jay Culley, Daniel Whitaker, Evan Bech, Eddie Livingstone
Jr. Designer: Yimeng Sun, Chris Rodriguez
Compositor: Betty Cameron, Chris Russo
Shoot Attendance: Nhat Tran
Asset Lead: Sunil Manohar Mohapatra
Asset Artist: Tanmay Mayra
Editor: Al Benoit
Colourist: Ashley Woods
Copyright
© 2026 EWL Motion
All Rights Reserved
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